Have you ever imagined what it would be like to own a busy dollar store? If you are about to start a dollar store one of the keys to achieving ever-growing profits is the sales generated from the end cap displays in your store. It takes a combination of aggressive merchandising, proper merchandise selection and focused attention on maintenance to achieve sales that even approach their potential. But when everything comes together the sales can be quite impressive. For more on this important topic read on. In this article I present 4 important uses for the displays in your store. We focus specifically on the types of merchandise to always display first.
Use #1 – Display the newest and hottest merchandise
End caps are the perfect location to introduce your shoppers to the latest, hot selling items that arrive at your store. Since it provide better exposure for these items, watch as your sales and profits climb when you bring the latest hot-seller into your store for the first time. When you start a dollar store just be sure to bring in adequate quantities to completely fill and replenish the displays. A fully stocked end cap will outsell a partially filled display every time.
Use #2 – Display seasonal merchandise
Shoppers are often looking for items as each new season approaches. Use your end caps as a means of communicating the arrival of the items they seek. Dollar store merchandise to display includes spring, summer, fall, autumn and winter time arrivals, back to school merchandise, and more. Not only will a properly stocked end caps help maximize sales of these items, but they will also create additional sales as shoppers look for other related items in your store.
Use #3 – Display holiday items
Watch your holiday merchandise sales sizzle when you start a dollar store. Always fill end caps with the new arrivals for each holiday of the year. Properly stocked and promoted end caps can lead the way to record sales levels and profits for your store year after year. Flex the number of displays filled with holiday merchandise by the total sales generated during that holiday. For example Christmas usage should be significantly greater than the number used to display Mother’s Day or Father’s Day merchandise.
Use #4 – Display special one-time purchases
When you start a dollar store you will soon discover that your shoppers are eager to find new items in your store during each and every visit. As a result you must always be on the lookout for great bargains. Use your end caps to displays these unbelievable bargains and watch the excitement. Your sales and profits will continue to climb as shoppers return more frequently in the hope of locating one more item that is not normally sold by dollar stores.
End cap displays do require extra attention. Given the huge volume of sales, they must be straightened frequently throughout the day. Make sure there are attention-grabbing signs posted on all displays. Never allow them to run low on merchandise. Then watch your profits climb.
To your success when you start a dollar store!